There are plenty of examples of people becoming famous without having any talent whatsoever. In most of those cases there was a formula followed which eventually landed them on the D-List. It looks something like:
Get 15 minutes -> Parlay that -> Get on D-List
With the internet, getting 15 minutes is relatively common these days. It's the parlaying which separates the people who make it, and the people who fizzle out. The parlaying usually involves Reality TV or a Sex Tape to take them to the next level. This parlaying can occur over and over again and can someone onto the A-List.
Here's a list of ways to do it:
Parlay: Your own drama-filled reality show series
New York (Tiffany Pollard) caused more drama than anyone else in Flavor of Love and got a reality show of her own. She had the one-two punch with her over-the-top mother.
Parlay: Become anorexic for publicity
Nicole Richie got a reality show series The Simple Life for being Paris’ friend. She managed to become a gossip queen by being anorexic and an outlandish dresser.
Parlay: Make a sex tape
It helps when you're from a distinguished family and watch your notoriety take off. Paris Hilton was one of the few who continued to parlay with good marketing to get all the way to the A-List. She had a way to make sure people kept talking about her.
Parlay: Reality show about 15 More Minutes of Fame
Chris Crocker managed to get just enough of a following to spread his Leave Britney Alone melodrama to get 15 minutes. Now he’s moving up to reality TV.
Parlay: Bisexual reality dating show
With a strong personality, Tila Tequila was able to harness the rise of Social Networking and cross the bridge into traditional media such as television.
Parlay: Girls Gone Wild videos
Ashley Dupre got 15 minutes for being one of the most infamous hookers. She now has done 7 Girls Gone Wild videos, and I can only imagine where she's going next.
Parlay: Subway spokesman
Jared Fogle became famous (though probably not invited to Brad Pitt's Christmas party) for losing weight and getting some good publicity. Went from total loser to a rich b!tch.
Parlay: Reality show about your family.
The "sex tape" wave was coming in, and why not catch it to get 15 minutes. Kim Kardashian later parlayed with hanging out with Paris, an engagement to Reggie Bush, appearing in Playboy, and a reality TV show.
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