Owner: Richard DeVos

Wealth: Infomericals

Richard DeVos founded Amway, which is described as a "multi-level marketing company", which translated out of business-speak, means they are a big company that helps little people push their products and then takes a big cut of the profits. Think of the types of things being sold during the 30 minute infomercial - probably an Amway product. Its most well known product is the Nutrilite dietary supplements. Despite these beginnings, DeVos is ranked as the 73rd wealthiest person in the US, with a total net worth of $3.5B. Guess a lot of people are watching those infomercials!

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